IBM says it is consolidating its Storwize and the Flash Systems lines of storage products under a single family, the FlashSystem, that will span from entry level to advanced. It also announced a trio of all-flash storage products, spanning a range of use cases.

Eric Herzog, chief marketing officer and vice president of worldwide storage channels for IBM storage, made the announcing in a pair of blog posts here and here. He noted that different organizations have different requirements for storage, and that storage vendors have traditionally responded with unique storage platforms to meet them

But with that uniqueness comes complexity: different management and troubleshooting, different APIs and automation, different paths to cloud, and more. Because of this, all related storage costs are among the top concerns of storage users.

“These concerns can delay deployment of new storage technologies, limit flexibility, impact your applications and workloads, and drive up costs,” he wrote.

He’s got a point. Every storage provider has multiple lines to serve different customers. Dell EMC has the most, with five storage product families thanks to the EMC merger, Hitachi Vantara has three and NetApp and Pure Storage have two. HPE could be accused of having four, but it has been working to consolidate its many storage products (3Par, Nimble) under the Primera product line announced last summer.

It should be noted that this does not impact IBM’s line of mainframe storage products. That remains unchanged.

IBM promises the new FlashSystem family will offer 99.9999 percent availability, full hardware redundancies, and two-site or three-site replication as well as seamless hybrid- and multi-cloud support and integration with full security.

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